Privacy Policy

1. Who We Are

The Memory Nook is an Australian social enterprise (ABN 97 476 381 775) based in Victoria. We provide free resources and support for people living with dementia, CADASIL, and cognitive decline, as well as their families and healthcare providers.

Contact: For any privacy questions, email us at hello@thememorynook.com.au

2. What Information We Collect

Information you give us directly

Information we collect automatically

When you visit our website, we automatically collect:

• Website usage data (which pages you visit, how long you stay, what you download)
• Device information (browser type, operating system, IP address)
• Referral source (how you found us — Google, Facebook, etc.)

We collect this through:

• Google Analytics — helps us understand which resources are most helpful
• Meta Pixel (Facebook/Instagram) — helps us reach people who might benefit from our resources
• LinkedIn Insight Tag — helps us connect with healthcare professionals

3. How We Use Your Information

We use your information to:

• Provide our services — send you resources, answer your questions, share your tributes (if you submit one)
• Send newsletters — only if you subscribe (you can unsubscribe anytime)
• Improve our website — understand which resources help people most
• Communicate about partnerships — if you’re a healthcare provider, NDIS organisation, or workplace partner
• Comply with legal obligations — if required by Australian law

4. Who We Share Your Information With

We only share your information with trusted service providers who help us run our website and services:

Important: all these providers have their own privacy policies and are required to protect your data. We only use reputable, secure services.

5. How We Protect Your Information

We take data security seriously:

• Secure website — we use SSL encryption (the padlock in your browser)
• Limited access — only authorised team members can access personal data
• Secure storage — data is stored on secure, password-protected servers
• Regular backups — via Microsoft 365 SharePoint (Australian data centres)
• No unnecessary data — we only collect what we need

However, no method of transmission over the internet is 100% secure. While we do our best to protect your information, we cannot guarantee absolute security.

6. Your Rights Under Australian Privacy Law

Under the Australian Privacy Act 1988, you have the right to:

To exercise these rights: email hello@thememorynook.com.au with your request. We’ll respond within 30 days.

7. International Visitors (GDPR Compliance)

While The Memory Nook is based in Australia, we welcome visitors from around the world, including Europe. If you’re in the European Union, you have additional rights under GDPR:

• Right to data portability — receive your data in a common format
• Right to restrict processing — limit how we use your data
• Right to withdraw consent — withdraw permission at any time

Some of our service providers (Google, Meta, HubSpot) are based outside Australia. When we transfer data internationally, we ensure appropriate safeguards are in place.

8. Cookies & Tracking Technologies

What are cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you use our site.

Cookies we use

Managing cookies

You can control cookies through:

• Your browser settings — most browsers let you block or delete cookies
• Opt-out tools — Google Analytics opt-out: tools.google.com/dlpage/gaoptout

Note: blocking essential cookies may affect website functionality.

9. Children’s Privacy

Our website is designed for adults seeking information about dementia and CADASIL. We do not knowingly collect personal information from children under 18. If you’re a parent or guardian and believe your child has provided us with personal information, please contact us and we’ll delete it promptly.

10. Tributes & User-Submitted Content

If you submit a tribute or story about a loved one:

• You can choose to include your first name or remain anonymous
• We may publish your tribute on our website and social media
• You retain ownership of your story
• You can request removal of your tribute at any time
• We reserve the right to moderate submissions (remove inappropriate content)

Please do not include: full names, addresses, or sensitive personal information about yourself or others in your tribute.

11. How Long We Keep Your Information

We keep your information for as long as necessary to provide our services:

• Newsletter subscribers — until you unsubscribe
• Resource download contacts — until you unsubscribe
• Contact form inquiries — 2 years after last contact
• Tributes — indefinitely (unless you request removal)
• Analytics data — 26 months (Google Analytics default)
• Partnership inquiries — 5 years (business relationship purposes)

After these periods, we securely delete or anonymise your data.

12. Links to Other Websites

Our website contains links to external resources (research organisations, support groups, government websites). We are not responsible for the privacy practices of these external sites. Please review their privacy policies when you visit them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we’ll:

• Update the “Last Updated” date at the top of this page
• Notify newsletter subscribers via email (if the changes affect subscribers)
• Keep previous versions available upon request

We encourage you to review this policy periodically. Continued use of our website after changes means you accept the updated policy.